The S Curve Blog

Your Industrial Buyer Has Already Decided Before They Call You - Here's How LinkedIn Changes That
There is a moment in every industrial sale that nobody talks about. It is the quiet hour - probably a Tuesday afternoon - when a procurement lead, a plant manager, or a VP of operations opens a new br
Apr 10, 20269 min read
What to Post on LinkedIn When You Run a Mining, Manufacturing, or Oil and Gas Company
If you've already accepted that LinkedIn is worth your time as a heavy industry founder, the next question is the one that trips everyone up: What do I actually post? That's not a small question. Most
Apr 9, 20265 min read
T
The S Curve Blog
3 posts
Most marketing advice is written for SaaS founders. This blog is for the ones who didn't take that path - founders in mining, manufacturing, oil & gas, heavy equipment, and the industries that actually keep the world running. I'm Shrishti, a B2B marketing strategist who specialises in LinkedIn presence and personal branding for founders in complex, high-value industries. Here I write about what actually works - from building inbound systems to getting found by the right buyers.
Why LinkedIn Works Differently for Heavy Industry Founders - And What to Do About It
I have bad news for you: Most LinkedIn advice is a total waste of time for technical B2B founders. If you’re running a company in mining, manufacturing, or oil and gas, following the "standard" playbo
Apr 9, 20263 min read